3. Longevity. The longevity principle in logo design refers to a logo's capacity to work well over time. As a general rule, a logo must be able to withstand the passing of time. A logo's design and features must be able to remain relevant while maintaining a "timeless" quality. Simplicity is a great ally of longevity.
4. Versatile. An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.
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There are four main characteristics of ethos: Trustworthiness and respect. Similarity to the audience. Authority. Expertise and reputation/history. 1. Trustworthiness and respect. The audience are more likely to be respect you and think that what you're saying is true if they perceive you as trustworthy.

A good logo should be simple and easy to understand. A complex design can confuse the audience and make it difficult for them to remember the brand. A simple design with clean lines and a limited color palette can help the logo stand out and be more recognizable. Memorability. A good logo should be easy to remember.

In short, a good logo can be a synthesizer of a brand that is readily used by customers for identification, differentiation and positive associations. In our research, we found that the enhanced identification benefit offered by a brand logo (in other words, making it easier to identify a brand in the sea of competing offerings) has no
Make sure your argument is persuasive by learning the three modes of persuasion—ethos, pathos, and logos—and how to effectively use them in communication.
God can help us both. Divine love can reach us both—and flow through us to others. A Good Samaritan is good because he remembers and lives by the second greatest commandment, love your neighbor as yourself. A Good Samaritan is good because she remembers and lives by Jesus's massively expanded definition of "neighbor.".
Buy Really Good Logos, Explained: Top Design Professionals Critique Over 500 Logos and Explain What Makes Them Work by Margo Chase, Rian Hughes, Ron Mirello, Alex White (ISBN: 9781592534272) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
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  • really good logos explained